News Release: 12 August 2016

Asda says yes ‘cheese’ to Dale Farm Quark

Dale Farm, Northern Ireland’s leading dairy producer, has secured a contract which will see it supply all Asda stores in NI with its high-in-protein, fat-free quark soft cheese. The award winning product – made using cows’ milk sourced from the 1,300 dairy farmers who supply the company with milk – can be incorporated into savoury or sweet dishes. From pasta sauces and baked potatoes to a cheesecake, this naturally high in protein dairy product adds nutritional value to a wide range of recipes, and is already a hit with health and fitness enthusiasts, and those looking to reduce fat intake in their diet. Commercial Director – Branded Products at Dale Farm, Jason Hempton, is confident that the product will be popular with a broad spectrum of consumers focused on achieving a healthy lifestyle:

“Dale Farm is delighted to extend our range of dairy products available in Asda stores. Quark is evidence of our strategy over the next three years to develop a range of health-focussed, nutritionally valuable dairy products, which can easily be included in everyday cooking. Consumers are asking for high-protein products – and quark delivers, with 11g of protein per 100g serving.

“As a Gold Award winner at the recent World Cheese Awards, Asda customers are also guaranteed premium quality with each purchase.”

Brian Conway, ASDA Buying Manager Northern Ireland, added:

“Quark soft cheese will be joining a wide range of Dale Farm products already on offer in our stores across Northern Ireland. We know our customers value dairy produce which is locally-sourced – and with this latest addition to our cheese range, quark has the added benefit of supporting a healthy lifestyle as well as our local farmers.”

Dale Farm Quark is available in Asda stores now.

For more information:

Please contact Annette Small (a.small@morrowcommunications.com) or Robyn McMurray (r.mcmurray@morrowcommunications.com) at Morrow Communications on 028 90 39 38 37.