Dale Farm today announced its sponsorship of Northern Ireland’s new premier health, fitness and wellness event, the niFITNESS Show. The two day event is coming to the Titanic Exhibition Centre on the 7^th and 8^th April 2018 and will feature a star-studded line-up of fitness experts including The Body Coach, Joe Wicks and Result's with Lucy, Lucy Mecklenburgh, who are confirmed to headline.

Coined the health and fitness event of the year, the niFITNESS Show will bring together world-class experts and brands in fitness, mental health and nutrition with live demos, all-day exercise classes, Q+A sessions and much more focusing on everything Food, Body, Lifestyle and Mind.

Ticket holders will have the opportunity to train, listen and learn from top names in the business, and with weekend and day tickets available, attendees can choose from a large selection of classes, workshops and seminars. All activities are included in the ticket price and participation is unlimited.

Speaking at the sponsorship announcement, Laura Short from AJS Promotions explained why the niFITNESS show is different to ‘typical’ fitness events:

“The niFITNESS show is open to everyone, at all levels in their health and fitness journey. It is a place to be inspired, try something new and most importantly, have a good time! We will have a wide range of products and services on show suitable for people new to fitness with an ambition to get healthier and fitter, or for those who’ve got a specific goal in mind. We’re also excited to bring to Northern Ireland for the first time ever, a unique platform for local health and fitness businesses to showcase their products and services. We are thrilled that local dairy giant, Dale Farm has come on-board as headline sponsor. Dale Farm is the perfect partner for the niFITNESS Show, helping us promote a balanced and healthy diet in addition to the importance of supporting local.”

Also speaking at the announcement Caroline Martin, Head of Marketing, Dale Farm said:

“Dale Farm is delighted to team-up with the niFITNESS Show as title sponsor of its first ever exhibition in Northern Ireland. As one of the UK’s leading dairy companies, we place a huge amount of importance on the wellbeing of our customers, colleagues and the communities we live and work in. We are passionate about encouraging healthy living, which is why we are committed to playing an active role in both professional, and grassroots sports, as well as supporting great initiatives such as this. Like Dale Farm, the show caters for everyone in the family – from regular gym goers to those at the start of their fitness journey”