Dale Farm Pours Innovation Into Milk

Dairy company launches fresh milk with 50% additional natural milk protein.

Dale Farm has developed a fresh milk product enriched with 50% more natural milk protein than standard milk and aimed at meeting the nutritional needs of the active consumer. The latest innovation from Northern Ireland’s leading dairy company, Dale Farm Protein Milk, has already been recognised by Ulster Rugby for its sports nutrition benefits, featuring it as part of the team’s nutritional programme.

“Dale Farm continues to analyse emerging trends to ensure our product portfolio reflects the needs of today’s consumer,” explains Jason Hempton, Commercial Director – Branded Products at Dale Farm.

“Consumers are increasingly more aware of the connection between nutrition and exercise, particularly the role of protein in the growth and repair of muscle and the hydrating power of milk. We developed Dale Farm Protein Milk to create a fresh product which naturally boosts protein intake, is convenient to consume and is similar in taste to standard fresh milk. We are delighted to say that we have achieved all three objectives. Having early recognition from Ulster Rugby is testament to the quality and nutritional value of the product,” Jason said.

Ulster Rugby’s Head of Strength and Conditioning Jonathan Davis added:

“We advocate a nutritional philosophy of ‘food first’ and Dale Farm Protein Milk fits perfectly with this. Protein plays a vital role in high performance sports and Dale Farm Protein Milk will help meet the team’s requirements by assisting with muscle growth and repair following a training session or match.”

Dale Farm Protein Milk is the first fresh protein-enriched milk to be produced in Northern Ireland and is the company’s first step into sports nutrition.

“We believe this product will appeal to the large segment of people who follow active lifestyles, from individual fitness regimes to team sports, and are confident that it represents a significant growth opportunity for our business and the Northern Ireland dairy farmers who supply us with milk,” said Jason.

Dale Farm Protein Milk is available in Asda, Tesco, SPAR, Nisa, SuperValu, Centra and Costcutter stores across Northern Ireland – and comes in original, strawberry and chocolate flavours.

Visit www.dalefarm.co.uk or www.facebook.com/dalefarmni for further information.

Ulster Rugby’s Andrew Trimble, Robbie Diack and Wiehahn Herbst ‘lined out’ to launch Dale Farm’s Protein Milk, a fresh milk with 50% additional milk protein, which is now available at stores across Northern Ireland, and forms an integral part of Ulster Rugby’s ‘food first’ performance nutrition programme.