Dale Farm celebrates the release of the exciting new movie from Sony Pictures Releasing - Roald Dahl’s Matilda The Musical® (only in cinemas 25 November) with New York holiday prize draw plus, 100 x runners-up prizes of Matilda™ Back Packs!

Northern Ireland’s Number 1 ice cream brand*, Dale Farm, is sharing goodness by offering one family a magical trip to New York City as part of a special on-pack promotion from 22 October.

Dale Farm set about creating an unforgettable family prize for one lucky winner to celebrate the highly anticipated release of family film ‘Roald Dahl’s Matilda The Musical ®’.

Anyone purchasing a promotional multipack of iconic Dale Farm ice lollies (Joker, Pear Picking Porky, Polly Pineapple or Choc Pop) in stores between 22 October 2022 and 27 February 2023, can enter by scanning the on-pack QR code which will take them to an online entry form.

One lucky winner, to be drawn end February 2023, will enjoy a once in a lifetime trip to New York with their family (two adults, two children), including return flights from Dublin and 3 nights of luxury accommodation in the heart of the city.** The lucky winner will be able to record their favourite songs from the musical at a top recording studio and take their seats at a Broadway show of their choice!

“Bringing together two iconic family favourites, our Dale Farm ice lollies and the wonderful tale of Matilda, we wanted to share some goodness and offer an unforgettable family experience for a lucky local winner,” explains Claire Hale, Dale Farm.

“Matilda tells the story of an extraordinary young girl who, thanks to her sharp mind and imagination, changes her story with miraculous results. New York is a city filled with magical stories and we hope our winning family will make memories together there that will last a lifetime,” Claire Hale said.

Barbara Murphy of Sony Pictures Releasing said: “We are delighted to be teaming up with Dale Farm to celebrate the release of Roald Dahl’s Matilda The Musical® this November. This promotion is a great way to celebrate this much-loved, heart-warming story, whilst giving a local family the chance to win a trip of a lifetime and truly bring their love of the Matilda tale to life.”

**Terms and conditions apply. Visit https://dalefarmbrand.com/mati... to find out how to enter!